Story Safari is an experimental training initiative for tourism entrepreneurs created by Guido van de Graaf and Peter Fabricius. The purpose of the website is to offer practical examples of content creation and digital marketing through AI, to support training seminars, online learning modules, and to test new ideas and concepts through a fictional community-based tourism company.
Guido van de Graaf is a digital marketing expert with 25+ years of experience, specialising in AI driven solutions for tourism through his company FOGLET / Value Through Passion. He supported companies and organisations in Nepal, Myanmar and Zambia, including the youth tourism platforms MyLocalPassion and Kingsfari, to develop and execute marketing strategies with AI. He is a co-creator of CBI’s masterclass in tourism marketing content creation and focuses on using AI to connect local communities and SMEs with global audiences.
Peter Fabricius is a digital marketing Consultant and technology entrepreneur with a specialist focus on the tourism sector. Over the past decade, he has worked with private and public sector stakeholders across the world to strengthen their digital marketing skills and knowledge. He has supported projects in Africa, Asia, and the Middle East, in addition to remote facilitation and online capacity building for tourism entrepreneurs in multiple developing destinations. Peter is a Co-Founder at Springnest, a leading cloud-based website builder and hosting platform, driven by a fully-remote team.
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